BMW: Sapient

Freelance art direction, Agency Sapient: Advertising pitch concept* for the BMW 7 series. The 7 series is a ‘jewel’; a high-end accessory essentially not dissimilar to a Rolex Watch or a Cartier diamond ring. The car’s technology enhances the driving experience to the extent where man and machine become one. The campaign was intended to be rolled out initially via digital advertising, teaser films and videos, followed by ATL and digital, social and experiential media and POS. *Includes images, music and flip clips sampled from the Internet, used solely to communicate the concept.