New Look

Concept and creative direction: The first imagery created was to communicate the brand position ‘girls together’. The first ad, as part of the ‘colour block campaign’ was their best performing in over three years. The second saw a 61% increase in profits for the lines featured. By the end of the year, New Look’s like-for-likes had gone from 7% down to 3% up, a turnaround of 10% in one of the most difficult trading climates the high street has ever known.