M&S Rebrand

Concept and creative direction, Marks & Spencer – M&S rebrand: Following years of declining sales and in the face of a hostile takeover by the Arcadia Group, Marks & Spencer wanted to establish itself as a modern retailer. Our rebrand and repositioning involved creating the M&S logo, creative strategy and art direction of the new advertising featuring Twiggy and Erin O’Connor. The work included branding, design, art direction and brand guidelines.